INTRODUCING
Turn your scattered ideas into a clear website plan, so you can stop second-guessing and start moving forward.
LIMITED TIME PRICE →
$38 $24
Editable Google Doc • Printable • Instant Access
What’s inside
Everything you need to create
a clear website strategy.
When you’re close to your business, it can be difficult to decide what your website really needs. The Blueprint guides you through six essential areas, helping you organize and develop your ideas. You can then use the Blueprint Builder at the end of each section to turn your reflections into a clear, completed website strategy.
01.
clarify your business
Define what you do, who you serve, and what makes your approach different.
02.
step into your client’s shoes
Understand what your ideal clients need to know, feel, and experience on your website.
03.
let your voice shine
Define the personality and qualities you want your website to reflect.
04.
define its purpose
Decide what role your website should play and what it needs to accomplish.
05.
set your website goals
Identify the actions you want visitors to take and the priorities that will guide your website.
06.
Plan Your Homepage
Determine what your homepage should communicate and what will help visitors trust your business..
You’ll have what every successful website needs to begin: clarity about what it needs to say, do, and accomplish.
A SIMPLE, GUIDED PROCESS
01.
Save your private, editable copy in Google Drive, then choose how you want to use it. Type directly into the workbook or print it and grab your favorite pen.
02.
Work through the guided exercises at your own pace as your ideas begin to come together into a focused website strategy.
03.
Use your completed Blueprint to guide your website project, improve your existing site, or confidently share your vision with a website professional.
When you finish, you won’t just have more ideas. You’ll have a clear plan for moving forward.
This is for you if...
No marketing or technical experience required. Bring what you know about your business, and the Blueprint will guide you from there.
Great info for starting or updating your website!
This Blueprint was incredibly helpful in identifying brand goals, voice, and what my website needs to connect with an audience! Whether you’re just getting started with building a website or looking to update what you already have, the Blueprint will help you understand your business, clients, and what your website needs to make and retain connections. I highly, highly recommend!
– Grace T.
As a website designer and digital marketing strategist, we keep seeing our clients face the same challenge.
They know their businesses inside and out, but organizing everything into a clear website strategy can feel overwhelming.
So we created the Website Clarity Blueprint to guide business owners through the foundational decisions that come before writing and design.
It’s the planning process we wish every business owner had before starting a website project.
The Blueprint is provided as an editable Google Doc. After purchasing, you’ll receive a downloadable PDF with a link to create your own private copy in Google Drive. You can type your answers directly into your own private copy or print it if you prefer writing by hand.
Not at all. The workbook guides you through each step with thoughtful questions and practical exercises.
The time you’ll need depends on how established your business and messaging are. As a general guide:
You don’t have to complete it all at once. Work through the Blueprint in one focused session or take it section by section.
Yes! The Blueprint includes three optional AI prompts, one in each of the first three sections. After completing the exercises, you can use these prompts with your preferred AI tool to explore your answers more deeply, uncover patterns, and gain additional clarity about your business, audience, and messaging.
If you’d also like help turning your completed strategy into website content, the Website Content Prompt Library includes 30 additional prompts for homepage headlines, service pages, About copy, calls to action, FAQs, SEO titles, and more. You can add it to your order at checkout.
No. The Blueprint helps you clarify the strategy and ideas behind your website content.
If you would like additional help turning your completed Blueprint into polished website copy, the Website Content Prompt Library is available separately.
Absolutely. You can use the Blueprint to evaluate your current website, identify gaps, and create a clearer plan for a refresh or redesign.
Yes. In fact, we encourage it. Your completed Blueprint can help a website professional better understand your business, audience, priorities, and goals.
The original workbook itself may not be copied, shared, redistributed, or resold.
Because this is a digital product delivered immediately, all sales are final. Please review the product details carefully before purchasing.
NO MORE PIECING TOGETHER YOUR WEBSITE PLAN
$38 $24 (Introductory Price)
You don’t have to figure everything out on your own. Whether you’d like personalized guidance as you work through the Blueprint or want a professional to turn your completed strategy into a thoughtful, custom website, Make It Count Creative can help.
