Spoiler: Yes — almost everyone does.
Your website is often the first place people go before making a decision. Whether they’re looking for a therapist, researching a new physician, comparing fitness studios, or shopping for clean products, what they see online shapes whether they choose you—or keep scrolling.
Consider this:
- Over 60% of customers search online before making a healthcare appointment (LLCBuddy).
- 81% of shoppers research online before buying, and nearly 99.5% say they do so at least some of the time (Invoca, PowerReviews).
- When it comes to health information, 77% of people start with a search engine like Google (MD Connect).
- Patients who scheduled a healthcare appointment completed three times more online searches than those who didn’t. Before making a choice, most people spend time comparing multiple providers and gathering information. (Google)
The bottom line? People are checking your website before they ever call, book, or buy. The question is—what are they finding?
Why This Matters for Health and Wellness Businesses
1. Therapists
- They’re looking for: your specialties (anxiety, trauma, couples therapy), your photo, and an easy way to book.
- Red flag: if your website is unclear or outdated, they may assume your services are too.
People seeking therapy want to feel understood and safe before reaching out.
2. Fitness Studios
Your website is the front door to your community. If it’s hard to navigate, people won’t stick around.
- They’re looking for: class schedules, pricing, trainer bios, and a quick way to sign up for a trial.
- Red flag: hidden pricing or no class info—two fast ways to lose potential members.
3. Physicians & Physical Therapists
Healthcare decisions come down to trust. Patients want reassurance that you’re both qualified and accessible.
- They’re looking for: accepted insurance, treatment options, office hours, and reviews.
- Red flag: missing or outdated contact info, or no clear way to schedule an appointment.
4. Clean Product Brands
Clean product shoppers are detail-focused and want transparency.
- They’re looking for: ingredient lists, certifications, sustainability practices, and real reviews.
- Red flag: vague product descriptions or no explanation of sourcing.
5 Things Every Website Must Have to Win Trust
No matter your field, these five things make the difference between someone clicking away and someone saying “yes.”
- Clear Services & Pricing – Be upfront about what you offer and what it costs.
- Easy Booking or Checkout – Scheduling therapy, reserving a class, or buying a product should take just a few clicks.
- Professional, Up-to-Date Design – If your site looks old, people assume your business is too.
- Real Testimonials & Reviews – Social proof is powerful. Share client experiences and product reviews.
- Mobile-Friendly Experience – With more than 60% of searches happening on mobile (Statista), your site needs to look and work great on a phone.
Final Word
Yes—people check your website before they book or buy. In fact, for many, it’s the deciding factor in whether they reach out to you or go with someone else.
The good news? With a professional, trustworthy, and easy-to-use website, you can make sure their first impression is a confident yes.
