If you’ve asked ChatGPT for restaurant suggestions or used Google’s AI-generated answers, then you’ve already seen AI search in action. But here’s the big question: Is your business showing up in those answers?
The way people search online is changing—and fast. Traditional SEO isn’t going away, but if you’re a health or wellness professional, optimizing for AI-generated results is now a must.
Let’s break it down and talk about how to get found in AI results.
First, What Is AI Search?
AI search uses tools like ChatGPT, Google Search Generative Experience (SGE), Microsoft Copilot, and others to answer questions in a conversational way—rather than just showing a list of links.
Example:
“Who are some well-rated therapists in Cincinnati who offer Brainspotting or Neurofeedback?”
Instead of just links, AI might respond with:
“Carrie Kennedy at My Mind Spa is a licensed professional clinical counselor in Ohio offering Brainspotting and ILF Neurofeedback. Her approach is trauma-informed and brain-based.”
This is where you want your name to show up.
Example of a client being recommending in an AI Overview in Search Generative Experience (SGE).
How to Increase Your AI Visibility
Here are practical steps health and wellness professionals can take to start showing up in AI-generated results.
1. Be Clear About Who You Help and What You Offer
AI tools pull from clear, direct content. Avoid jargon or vague messaging.
Example:
Instead of: “Providing integrative wellness services for your healing journey.”
Try: “Chelsea is a certified health coach in Cincinnati who helps women lose weight without prescription medications using a holistic, nutrition-based approach.”
Be specific. AI tools look for clarity.
2. Answer Questions on Your Website
AI tools LOVE content that answers questions people are asking.
Try this:
- Create a FAQ section on your services page.
- Write a short blog post answering a common question.
Examples:
- “What is Brainspotting and how does it help with PTSD?”
- “How many colon hydrotherapy sessions do I need to feel a difference?”
- “What’s the difference between a health coach and a nutritionist?”
Even one paragraph can boost your visibility. A great tool to find out what people are asking about your field is Answer the Public.
To learn more about how AI tools can streamline content creation without losing that essential human touch, check out our guide: How to Use AI in Your Health and Wellness Business (Without Losing the Human Touch).
3. Use Location + Service in Your Headlines
Search AIs often look for location-based recommendations.
Instead of: “Welcome to Release and Renew”
Try: “Neurofeedback in Centerville | Carrie Kennedy”
You can still keep it stylish—just make sure it’s searchable.
4. Get Listed in Reputable Directories
AI tools often pull from high-authority directories.
Examples:
- Psychology Today (for therapists)
- Healthgrades or Zocdoc (for licensed medical professionals)
- Google Business Profile (for everyone)
Include detailed profiles that mention your services, credentials, and city.
5. Use Schema Markup (Or Ask Your Web Designer To)
Schema markup is code added behind the scenes of your website that tells search engines (and AI tools) exactly what your site is about.
It can identify you as a:
- Medical Clinic
- Nutritionist
- Massage Therapist
- Mental Health Provider
You don’t have to do this yourself—ask your web designer or SEO pro to add schema to key pages.
6. Keep Your Online Presence Consistent
AI tools cross-check multiple sources.
Make sure:
- Your name, title, and location match across your site, directories, and social media.
- Your services are described consistently across platforms.
This builds trust with AI and helps avoid confusion.
Real-World Example
Let’s say someone asks:
“Who offers trauma-informed therapy in Dayton, Ohio?”
If your site includes:
- The phrase “trauma-informed therapy in Dayton”
- A service page that explains what trauma-informed means
- A blog post answering common questions about Brainspotting or EMDR
- A profile on Psychology Today that matches your website
Then your business is far more likely to be cited in the AI-generated answer.
💡 Quick Recap
To show up in AI search results:
- Be clear and specific with your content
- Answer real questions
- Use your location + services in key places
- Get listed in trusted directories
- Add schema markup if possible
- Stay consistent across platforms
Want Help with This?
At Make It Count Creative Solutions, we design websites with AI search in mind—so your clients can actually find you. If you’re ready to be visible in this new search era, let’s chat.
